Who knew, but the truth turns out to be a great business. Blumsday argues that, even as the line between traditional media and new media blurs, the truth, well told, still pays. The reasons are obvious. Whether by choice or necessity, companies that once paid to advertise in print and online are becoming de facto media companies. They are responsible for telling their story directly to customers, vendors and regulators. And just like traditional media outlets, these newly-minted storytellers struggle to communicate in a cluttered digital market. But, at the same time, they are attempting this dangerous stunt at a time when information consumers have never been more savvy. Today’s consumers demand more than marketing. They want reality. Not spin.
What we do
Blumsday Amalgamated is our best attempt to build a truth engine for marketers. Our writers and editors bring a combined 40,000 hours of journalistic experience to corporate communications to help companies tell their stories in a way that is engaging and honest, but, at the same time, fully conscious of managing risk for firms testing the waters of the truth business. We use our understanding of the juncture between new and traditional media to create high-quality, short- and long-form stories that businesses can use to support traditional marketing for products and services. We are not a traditional marketing firm. Though we are well-versed in the mathematics, database modeling and algos behind modern management and marketing techniques, we are very skeptical about the data they produce. Therefore, we do not seek to brand, develop focus groups or impose message control. Rather, we trust in the reader’s innate ability to recognize the truth when they see it. Our work is accomplished through solid reporting, great storytelling and portrayals of unforgettable real-life characters that rightfully earn the reader’s trust. And, in the process, bring critical credibility to your product.
Although we use the absolute latest in cloud-based management tools, content collaboration and mobile work systems, what we do does not rely on the false magic of machines. We work like old-school reporters. We read printed reports and documents, get sources on the phone and make every attempt to meet them in person. When all this is said and done we report what we’ve learned. It’s as simple as that. No matter the client, we do not accept payment or freebies from vendors for the gear we test, and we disclose all potential conflicts of interest. We write every story to a standard we call “Blumsday Compliant.” Blumsday Compliant stories — written for Blumsday Amalgamated — carry the same weight in quality and truth as every story we write for traditional media publications. However, these stories can be useful assets in our clients’ public relations, corporate communications or marketing strategies.
Why hire Blumsday?
Blumsday offers remarkable value for its fees. We have no offices, don’t pay rent, and there are no investors or universities to pay off. There are no hidden agency fees or marketing costs. We are a cloud-based company that uses sophisticated online content management and collaboration tools to stay lean and efficient. We charge for the high quality of our work and the fact that once we accept a Blumsday Amalgamated assignment, we are ethically obligated to not cover that story for a traditional media company without full disclosure. And we keep all sensitive material secret. Trust is our trade. We are respectful of issues with confidentiality, and work with our clients to make sure sensitive or proprietary information is not disclosed. We stay in continuous contact with clients to make sure the final product is precisely what they expect.
Contact Jonathan Blum at firstname.lastname@example.org to talk about how we can work together.